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Reimagine Telco Omnichannel

Role: Conducted Ideation Workshop, Mapped As-Is Customer Journey, Benchmark and Heuristic Review, Ideate Solutions, User Experience Design, Visual Design, User Interface Design

Created: August 2021

Reimagined one of Thailand's leading Telco omnichannel experiences. We looked through their entire current customer journey, across digital and physical channels, identifying areas of opportunities to craft a to-be experience that both addresses customer needs and meets business objectives. 

Our Approach

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  • Conducted workshop with clients 

  • Voice of customer collection through interview and desk research

  • Benchmark and Heuristic Review

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  • Mapped as-is customer journey

  • Cluster themes 

  • Prioritization with clients

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  • Visual design experiments 

  • Setting design directions

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  • Low-fidelity screen design 

  • Hi-fidelity screens design 

Please contact me for further information about the project. 

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© 2025 by Aimmers | Aim Duangratana

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