i am aim.
Profile
Senior UX Designer with 10+ years of experience designing customer-facing digital products across travel and financial services. Strong focus on end-to-end product experiences, including onboarding, application flows, product discovery, and decision-support interfaces.
Experienced in simplifying complex systems into intuitive journeys and collaborating closely with product, engineering, and business teams. Passionate about building scalable, meaningful user experiences and exploring how AI can support clearer decision-making for users.
Education
-
​Parsons School of Design | 
2016 - 2018 (NEW YORK, US) 
Master of Fine Arts (MFA), 
Design & Technology
-
CHULALONGKORN UNIVERSITY | 
2011 - 2015 (BAngkok, thailand) 
Bachelor of Arts (BA), 
Communication Design
Skills
-
UX & Product Design
User Research, Journey Mapping, Interaction Design, Information Architecture
-
Customer-Facing Systems
Onboarding, Application Flows, Product Discovery, Decision Support
-
Collaboration
Cross-functional teamwork, workshops, stakeholder communication
-
Tools
Figma, FigJam, Adobe Creative Suite, Prototyping Tools, Powerpoint, Keynote, Basic HTML & CSS
Experiences
Senior UX Designer

IBM Consulting — Bangkok, Thailand
May 2024 – Present

-
Designed mobile experiences for a large-scale digital banking platform focusing on customer engagement.
-
Led workshops and developed flows for product catalogs, loyalty programs, and application processes for travel cards, loans, and insurance products.
-
Established shared UX patterns across multiple financial products while customizing for specific needs.
-
Transformed complex financial, regulatory, and technical constraints into clear, intuitive user journeys.
-
Collaborated with product managers, engineers, and stakeholders throughout discovery and delivery phases.
CX Consultant
Accenture Song — Bangkok, Thailand
2019 – 2024

-
Designed and delivered customer-facing digital products across travel, airline, retail, and telecommunications industries.
-
Played a key role in travel and airline projects, shaping end-to-end customer journeys and omnichannel experiences.
-
Led UX work from research and journey mapping through prototyping and implementation support.
-
Partnered with product and engineering teams to evolve designs over multiple releases.
-
Contributed to experience visions, prototypes, and solutions that addressed both user needs and business goals.
​
Lead UX Designer (Volunteer)
Cheewid— Bangkok, Thailand 2019 - 2021

-
Led design team to come up with user research, future state customer journey, ideate user experience solutions, design screen, and screen flows for a social good platform.
​
Early Career 
2015 – 2019

-
UX / UI Designer — Ticketmelon 
Designed customer-facing web and mobile experiences for
e-ticketing platform. Developed branding and marketing campaigns.
-
Visual Designer — NYC Media Lab × Verizon 
Part of a hackathon-winning team designing AR/VR tool that tracks user behavior to help museum curators create a better content discovery experience for visitors.
-
Research Assistant — US Holocaust Memorial Museum 
Worked on research-driven interactive educational experiences.
-
UX Designer — RingZero Game Studio
Designed interaction systems, interfaces, and mechanics for digital games.
-
Game Creator — NYU Game Center Incubator
Designed and developed game, visuals. branding, marketing strategies, website, and business plan.